localism

Localism refers to the focus or concern dedicated to a smaller area or region. For instance, with regard to the food system, localism may refer to purchasing products from farmer’s markets or local community-supported farms. When reporting on the news or creating media that adheres to the public interest, organizations should cover local stories, including topics like community figures as well as the local economy and politics. When companies merge or are acquired within a larger corporation, fewer local issues are covered with the organization’s new focus often being on global or national topics. By focusing on broader content, corporations can take advantage of the economies of scale and use the content for larger audiences.